HyperX, the gaming division of Kingston Technology Company, Inc., today announced a collaboration with competitive esports team Panda Global on a new custom colorway of HyperX Gaming Eyewear. The exclusive Panda Global design features the team’s signature logo and black/white panda styling, offering an attractive and functional colorway with superior blue light protection for those who spend hours in front of a screen while gaming or working from home.
The HyperX Gaming Eyewear Panda Global edition glasses are made with premium nylon lenses designed to reduce eye strain. The Gaming Eyewear utilizes blue light filtering technology integrated into the lenses to minimize exposure to artificial blue light while offering minimal color distortion and eliminating reflections on both the front and back of the lenses.
“Over the past few months there has been a surge of in the amount of time spent in front of a screen; whether that be working from home, gaming for increased hours, or in many instances – a combination of the two. Both HyperX and Panda Global recognized the importance of eye health for players and fans alike, so this collaboration has taken on a new weight of importance for our changing times,” said Stephanie Winkler, strategic marketing manager, HyperX. “The Panda Global team has been using the HyperX Gaming Eyewear for several years now, and have firsthand knowledge on how beneficial it is in reducing eye strain during practice, competition and general screen time.”
Building on its relationship with Eyeking, an eyewear manufacturing partner with experience producing both comfortable frames and lenses with blue light protection, the HyperX Gaming Eyewear Panda Global version offers optional prescription lenses that can be ordered when the glasses are purchased via the Rx section found on the HyperX Gaming Eyewear web page.
“We’re very excited at Panda Global about this collaboration with HyperX and Eyeking to bring the first team eyewear to market,” said Alan Bunney, MD, CEO of Panda Global “It seems to be a no-brainer that an esports team would make eyewear given how many gamers wear glasses in our industry (myself included) but making them is a much harder task than you’d think! Thanks to HyperX and Eyeking, we were able to make these a reality and we’re so excited for people to be able to use them.”
Featuring signature HyperX comfort and durability, the Gaming Eyewear uses integrated spring hinges for flexibility and multi-layered designer-quality acetate frames that retain its vibrant colors longer than painted polycarbonate frames. The lenses are made of premium crystal-clear nylon for clear vision and vivid color. The Gaming Eyewear is crafted with thin, lightweight temples designed to pair comfortably with HyperX headsets.
“It was great to collaborate with such a talented brand. The Panda Global team has experienced firsthand the protective benefits of HyperX Gaming Eyewear so they were more than enthusiastic to create a unique eyewear design that their fan base will love,” said Craig Fels, chief operating officer, Eyeking. “We look forward to launching this style in the player community.”
The HyperX Gaming Eyewear Panda Global edition is designed in collaboration with the Panda Global esports team using their green and black colorway. The product includes a special tailored Panda Global microfiber bag and a hard-shell case to protect the Gaming Eyewear during transport.
The first edition style of HyperX Gaming Eyewear was launched in 2017 and is currently available in four colorways: shiny black/red, shiny black, crystal smoke and tortoise. These glasses blend the best of style and performance with multi-layered designer-quality acetate frames and premium nylon lenses. The HyperX Gaming Eyewear frame is lightweight and durable with lenses that block out harmful HEV blue light while filtering in beneficial blue light with no visible yellow distortion.
The HyperX Gaming Eyewear Panda Global edition will be available this summer 2020 for $99.99 MSRP through Amazon and Panda Global’s online store.