Online casino brand, Betway, has announced that it is now sponsoring professional Dota 2 team, PSD.LGD. The team was created out of a partnership between French football team, Paris Saint-Germain, and Chinese Esports organisation, LGD. The team has been quite successful, having won two Majors in the 2017-18 professional season and progressing to The International 2018.
As part of the partnership, PSG.LGD will sport Betway logos on the back of their jerseys and the two brands will also work together to create exclusive content. The online casino brand has a YouTube channel with more than 150,000 subscribers, so the sponsorship will help PSD.LGD to find new fans in other corners of the entertainment industry as well.
What other Esports companies does Betway sponsor?
Becoming a sponsor of a successful esports team can be expensive but inevitably worth it for brands like Betway. Esports teams and tournaments have also secured major sponsors such as technology manufacturer, AOC, while brands like Toyota and Coca-Cola are sponsors of the tournament, Overwatch League. The crossover and coordination between different sectors of the consumer industry just goes to show that all companies, from online casinos to fizzy drink conglomerates, are recognising the power gaming holds over contemporary mainstream culture.
Betway pushes to appeal to hardcore gamers
The video game tournament industry is no stranger to odds and gambling, so the sponsorship itself seems like a perfect fit. For Betway, this partnership with its Esports teams is about getting hardcore gamers to look at its brand and consider its online casino platform as another source of entertainment. The brand does well at attracting new consumers, with one BetVegasWay site review explaining that the brand offers generous welcome bonuses and an amalgamation of over 400 games that players can access.
With the gaming market evolving to be much more mainstream and a way of life for most hardcore gamers, the market itself is vital to tap into if you can find a niche somewhere in between giant Esports multiplayer games like, CS:GO, League of Legends and Dota 2. By getting in front of these hardcore fans with team sponsorships, Betway shows that its brand (and the casino industry) isn’t seeking to compete with video gaming, but prove that it can work effectively as a counterpart to the ever-evolving industry.
In what other ways are casino giants attracting new custom
Online casinos like Betway are also attempting to attract new customers and existing external gamers to sign up to their sites by becoming more accessible. Many of the major Esports games, such as Rocket League and Fortnite, are free to play, which allows players to test them out quickly and easily. due to the evolving industry and customer behaviors that go alongside this, casinos offer welcome packages that gift deposit bonuses and free spins to welcome new players.
The video gaming demographic is large and lucrative, which is why brands are happy to put in the effort in a society that never ceases to compete with itself for the next big thing in entertainment.
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