The gaming industry is becoming increasingly popular and many gamers are looking to start up their own blogs. There are loads of great reasons to start a gaming blog, whether you want to do it as a hobby or to monetise your passion.
The following article will take you through some of the most important parts of setting up a gaming blog and becoming a successful gaming blogger.
Create a Blog
The first step to getting started with your gaming blog is to go ahead and create a blog with an intuitive design. A reliable blogging platform is necessary if you’re going to be successful in the blogging space.
There are lots of available options at various price points both free and premium. If you’re keen to eventually monetise your blog, opting for a paid option is a good starting point. Free platforms have a lot of restrictions that can limit your blog’s potential to grow.
These limitations include:
- Restrictive customisation options
- Can be difficult to make look professional
- Hard to monetise
- Your content is owned by someone else
Pick a Focus for Your Video Game Blog
Once you’ve chosen your platform, the next step is to pick a focus for your blog. It’s imperative to have a clear focus and goal when setting up your blog. A unique selling point will help you produce more refined content and will help visitors know what to expect when they come to your gaming blog.
When you pick a genre for your blog, it will help it create a clean lane and bring better results. This doesn’t mean you can’t expand this in the future when your blog begins to grow but to begin with it’s a good idea to pick a niche and stick with it. Establishing a brand will allow people to understand what you bring to the table and help you become a more successful gaming blogger.
Pick a Niche for Your Video Game Blog
There are loads of niches to pick from for your gaming blog. It’s okay to pick more than one but it’s important not to go overboard. The goal is to keep things focussed and to be an expert in your chosen niche, not to cover as many as possible.
Picking one topic which you are familiar with and placing your energy into this will help you stick out from the crowd. Rather than trying to do a bit of everything, pick one aspect of gaming that interests you the most and put all your efforts into it.
Niches can be expanded upon at a later date but picking something specific from the start will allow you to more easily connect with your visitors. It will allow you to write in greater detail and bring further depth to your gaming blog.
Possible niches you may want to focus on in the early days of your blog include but are not limited to:
- Gameplay walkthroughs
- Esports news and competitions
- Streaming channel writing
- Gaming previews and reviews
- Gaming news events
- Console reviews
- Game development
Start Producing Content for Your Gaming Blog
Starting can be difficult but the content you produce is at the heart of your blog. To help you get started, here are some potential ideas for the content on your blog:
- Image galleries with captions running through visual lists.
- Listicle articles including top 10s and other exhaustive lists.
- How to tutorial guides with pictures and videos explaining step by step instructions.
- News items and press releases informing readers of breaking news.
- Reviews of products, either games or consoles, with ratings and pros and cons.
- FAQs for games providing information on popular questions and giving further insight.
- Articles giving tips and advice on a specific topic of expertise.
- Interviews with important figures in the industry like game developers or voice actors.
Promote Your Work
Getting the word out is a crucial part of launching your new blog. Sharing it with family and friends is a good starting point. If you know anyone who will be personally interested in your blog, give them the link and get the word of mouth out.
Another great way to promote your blog is via social media. You can share this along with hashtags to get potentially interested parties to view your work. Make sure to include shareable content like questions, polls, and images to reach as many people as possible. If you can, including guest posts is another good way to broaden the appeal of your blog.
Monetise Your Blog
Once your blog becomes semi-successful, you can start making money from it. You can do this with paid promotions, affiliate marketing, selling ad space, and potentially even merchandise. There are lots of different ways to make money from your blog and the possibilities only expand the more visitors you have.
I wish I knew decades ago, that gaming would become a huge hit today, when I was still actively blogging in my old domain and it was doing well. Huhuhu.
I’ll try to ressurect that old blog and probably post my livestreams too. I hope that exact same domain is still available.