If you look at pure statistics alone, the mobile platform still has some way to go to supersede the dominant desktop medium. While this is not strictly true in all sectors, it is laptops and PC’s that remain the dominant drivers of traffic when it comes to pastimes such as gaming and online shopping.
So although the rate of mobile spending has doubled from 15% to 30% in the e-commerce sector since 2013, desktop devices remain responsible for 70% of all revenue generated online. The same principle can be applied to gaming, with mobile revenues and usage accounting for a small, if rapidly growing, percentage of all activity.
Our obsession with the bottom line often clouds our perspective, however, meaning that we continue to underestimate the influence of mobile gaming in the modern age. Just as you would value a business based on its bottom line profitability and financial assets, we must also consider the upward trajectory of the mobile market and the sheer rate of growth that underpins it. This gives us a more realistic sense of the market and the chasm that exists between mobile and desktop platforms in the gaming world.
To understand this further, let’s take a look at the social gaming industry, which emerged through Facebook and has quickly become one of the fastest growing sectors in the technological world. It is estimated that the social gaming industry will be worth $17.4 billion by 209, and while this sector grows exponentially traditional console and desktop markets continue to stagnate. The opportunity for further growth within this market is also pronounced, especially as the mobile platform continues to evolve and the rise of social gaming continues. One I industry that is thriving is the online casino market, and this can be attributed to the rise in popularity of mobile gaming. If you were to compare casino games, it’s easy to notice the similarities between social and the casino titles.
In terms of future growth, almost all recent trends suggest that mobile is becoming the dominant platform in the eyes of developers. Take the launch of the new Windows 10 phone, for example, which brings the very best of desktop processing and mobile portability into a single, gaming device. In addition to this, the concept of virtual reality is also bringing the mobile platform to life, creating the type of fluid and unrepressed gaming experiences that are as close to real life as anything that has gone before.
Here we can see how easy it is to underestimate the mobile gaming market, as some continue to see it as an emerging force rather than an increasingly dominant entity with almost endless room for further growth. We are even seeing console developers being to follow the mobile gaming structure and pricing model, with the upcoming Hitman 47 game being released in an episodic format where players have the freedom of choice in terms of how they fund and enjoy the experience.
With this in mind, the only question that remains is when mobile will be on-par performance-wise with its desktop counterparts? We’re seeing many great strides in this and its only a matter of time before we arrive there.