The gaming industry has grown over the past few years and so has TikTok. The value of the gaming industry is over $300 billion and TikTok has over 1 billion users worldwide, these numbers prove that huge success could come from combining the 2. Surprisingly, TikTok has had a massive impact on the gaming industry and the sudden rise in popularity of the game Among Us displays this because in 2020, the popular game trended on TikTok and the trending hashtag #amongus gained nearly 46 billion views. The game Among Us now has 264 million downloads around the world. This game has benefited a lot from TikTok and has raised a lot of awareness so here are a few ways that gaming brands can benefit from TikTok.
You could sell your product
As a gaming brand, you can sell hardware and gaming accessories and use TikTok to present your products. TikTok is a video platform and the app has many built-in editing features that can really elevate the quality of your content and make it entertaining and appealing. It is so easy to reach a wide audience through this method and attract new fans and it is also very common for videos to go viral on TikTok which is a benefit of using the app. Another idea is for gaming brands to create clips of gamers using their products. This is an effective way to advertise the product and get more customers. You could also employ the help of gaming influencers who have a large following and can really bring more customers to you because their followers are loyal and if they see them promoting a certain gaming product, they will likely support that product.
Influencers are a fantastic way of reaching a wider and more diverse audience and welcome more engagement, and they can provide you with more potential customers, as a growth service such as TokUpgrade would. These services provide you with real and active TikTok followers, which affect your influence status on this platform. Gaming influencers are considered experts in their field and they are aligned with their audience and know exactly what they want, making them the perfect tool for brands who want to raise awareness about a product.
You can share tips and tricks
People in the gaming community are very passionate about tips and tricks that can help them when they are playing their favourite games so a great idea is to share various tips and tricks on TikTok. This will generate more engagement, reach and most importantly, followers for your gaming brand. You cannot be successful on social media unless you are consistently sharing content and you are competing with the other 1 billion people on the app. As previously mentioned, content goes viral very quickly on TikTok and there are tons of viral videos on the app every day. There are also many gaming accounts on TikTok that share tips and tricks, post comedic gaming clips and even react to trending content. These are your competition so you need to provide content that is entertaining and fun so that it can capture the attention of the viewer and generate a lot of engagement and reach.
You can share news
The content options available for gaming pages on TikTok are many and one option that you have is to use your gaming page as a source of sharing gaming news and informing users about the different gaming trends, tech upgrades, and hacks. One idea is to create a weekly highlight for your followers but remember that people use TikTok for entertainment purposes mainly so when you create content, even if it’s for the sole intent to inform, make sure you create in a fun and creative way to maximize the amount of engagement you receive. Also, make it a point to repost live streams.
TikTok offers many benefits for every industry, including the gaming industry. With a massive audience, TikTok is the ideal place for gaming brands to get more followers, to inform their target audience about the latest gaming news, gaming hacks, tips and tricks, or even just share funny gaming videos. The gaming community is growing and influencer marketing is something that your gaming brand should take advantage of to spread awareness. You can use TikTok to sell your products, communicate with your community and share news. TikTok and the gaming industry are a great match!
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