In today’s connected world, getting messages across vast distances seems easy but that has also led to the rise of digital content. Everyday we’re bombarded by information at a rapid pace and people consume this content just as fast. It never ends. At to that the myriads of other stimulation and its going to be hard to get recall.
Imagine the challenges that marketers face every day. Brands, ideas, solutions… all of these get lost in the mix but thankfully technology helps just as much in marketing as it proves to be a challenge.
Marketing Technology or MarTech is a term that refers to initiatives utilizing new technologies to drive messages and push campaigns and efforts. Did you know that in 2015 alone the worldwide spending for marketing is $22.6 billion? And its rising even faster.
In the infographic below, you’ll find out some quick facts and info regarding MarTech and why it comes in handy for marketers worldwide.
Infographic brought to you by Wrike good project management tools
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